Planning Blog

 Overview: 

For our group commercial project, we are revolving around NIKE clothing and shoes. When someone sees a NIKE commercial, they see athletes wearing their apparel and in use. To represent this aspect of their commercials we have decided to wear some of their apparel. We will be wearing NIKE shoes like sneakers and sports cleats. We will also wear their everyday attire like their shirts and shorts. We are even going to wear some of their exercise gear like headbands. For the lighting, we will be using the natural sunlight that is out while we are filming. Because we must rely on the weather and natural sunlight, we will be watching the weather reports to find the best date and time to film. Some of the activities we hope to do in our commercial are playing sports like soccer or volleyball. We will also attempt to include activities like running and walking while in the NIKE attire. For our commercial the only make-up we will be using is hairstyles. For the people playing sports, we will tie their hair back to make it look more authentic. We plan to have many props in our commercial. Most of our props will be used for sports scenes such as a soccer and a volleyball. We will be filming in various settings around our school. For the soccer scene, we will film at the soccer fields. For the volleyball scene, we will film at the volleyball court. For the running and walking scenes, we will film at the track and the main school stairs. We plan to edit all the clips together smoothly to make it look like one take. We also hope to add music, such as the eye of the tiger, to the final cut of the commercial.  

Here is a simple breakdown using CLAMPS in bullet point form. 

• Costume: Nike tennis shoes, shorts, shirts, cleats, headbands, etc. 

• Lighting: Natural sunlight. 

• Actions: running, walking, soccer, and volleyball. 

• Makeup: the tying back of hair for athletic events. 

• Props: soccer balls, volleyballs, and water bottles. 

• The setting will be the school stairs, soccer field, and track. 

• In post-production,
  we will add music and cut and edit the raw footage. Eye of the Tiger. 

Schedule: Our teacher gave us a schedule to follow and what will occur each day in class. It goes like this: 

• 9/23/21- Research and Planning 

• 9/24/21 through 9/28/21- Storyboard 

• 9/30/21 and 10/4/21- Filming 

• 10/6/21 and 10/8/21- Editing 

• 10/13/21- CCR (reflection) 

Backup Plan: 

If we were to have a change in plans due to the weather, we would change the location and theme of the Nike commercial. For example, we would use the media center stairs or building 17 stairs and focus more on clothing than athletics. If one or more of our group mates can easily switch roles and or improvise since we have 4 people in our group total.